← Back to Blog May 25, 2025

for_shippers

I wanna be super candid. I know it's going to be difficult to get you to jump ship from your current modus operandi. If your broker hasn't dropped the ball in the last year, and loads are being covered efficiently, and your shipping department isn't complaining to you on a daily basis about wishing for other options, it's gonna be a hard sell. I understand that. I guess my question to you is "Don't you feel it?". Ronald Reagan once told the joint-session of Congress "The Republic is a dream. If we don't keep dreaming we will lose the Republic". It's been apparent for awhile now that we've left off dreaming. Outside of a localized natural disaster where everybody comes together to collectively become heroes we, as a society, as a nation, have started to fray. There are so many pressures to point fingers at our neighbors: left, right, white, black, big government or small, only Trump or never Trump, that we're unable to lock arms and point to a major source of the loss of our American Dream: the Federal Reserve and the hyper-financialization of the economy. The wealth gap has gotten so egregious, and the message to the entitled young folks clueless as to how civilization works is "just make your living from drop-shipping". The Mike Rowe types reach a few and shine a light on the fallacies, but it will never be enough. If working hard can't net the masses what their parents received for the same effort, they're gonna bail.

The Present Situation

This feeling of helplessness that the socio-economic landscape has so shifted that the argument to give up on climbing the ladder and instead sit with your hands folded is amplified when talking about people stepping out and becoming entrepreneurs. I mean, during Covid when freight rates dropped to $0.85 cents and we parked our trucks in the yard for several weeks it was a headscratcher. Debating is it worth the risk: all the headaches involved in running a trucking company, to simply pay for fuel, pay insurance companies, and pay taxes? Nothing to take home? Today it's still practically a daily wrestlefest in your mind. With so much wealth and abundance all around, how should I be expected to step out and risk it all for less, and less, and less. Planned obsolescence has brand new trucks being hauled into shops within 25,000 miles. Doesn't matter how small or big the issue is, a load gets compromised. One-too-many incidents like that is enough to have guys shake their heads and say "the hell with this". How can we blame them? I guess my point is we, normal citizens, have to recognize that help isn't coming from above.

The billionaire class is busy playing their games, at their level, and to expect them to even take notice of how dire the situation has become is naive. How could they know? The bars set for where unemployment should be, how hot inflation is running, how difficult it is to start and feed a family change weekly! They're presented with numbers on official letterheads and typed up to paint a picture of success towards Making America Great Again. Feels good. They tweet about it. They go on news stations and brag about the progress made..."Look at these numbers, George!". To the guy who just blew a steer tire on the highway and spent $1,900 to get back on the road, those soundbites are a joke. It's up to us to begin to course correct the ship in a new and better direction. How? My argument is embrace technology to reward the people putting in the hard work. 15-20% broker fees are a laughingstock. It is very similar to real estate agents and their 6% commissions. Technology has evolved making it not only possible, but more efficient to dispense with rent-seeking middlemen in this economy. Will it hurt the laptop class? Yes. Is that our goal? In a nutshell...kinda. Gotta ask if the advantages of taking a bite out of a class of Americans that has blown up in the last decade that contributes nothing to the real economy is worth lighting a fire under those who want to see things start improving again, not just make some cash and perpetuate the decline.

What we're asking

Just give it a shot! There's no non-compete here and you pay us nothing, ever. Your modus operandi doesn't actually need to be wildly altered! Start with one load. It costs less than a penny to post a load to the BASE blockchain. The carrier ponies up 5% of the load price to secure the haul, and that becomes DecentralFreight's fee. As we grow, that 5% is going to shrink rapidly till we end up at less than 1%. THAT is the power of technology, used for actual marketplace participants and not just Big Tech trying to bring on a future dystopia.

Ready to revolutionize freight? Head to our Onboarding Page and Signup! Then stay tuned for updates! 🚛